How I Got Into Porn Part 2: The OCCash Debacle

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Continued from Part 1

I met JC, at a Webmaster gathering in San Diego, California. We hit it off right away. He suggested we skip the rest of the show to go up to LA for some porn star's birthday party. I said, “Fuck it, why not.” I checked out of the hotel and drove with him in his SUV. We started getting twisted at the club in Hollywood and went to an afterparty. I walked around the corner in the kitchen, and I ran into this guy Tony, who I'd hung out with in Atlanta, and we had roots that went all the way back to Connecticut. It's a small fucking world.

Tony asked, “Do you want to do some blow?”

“Hell yeah.”, I responded.

We went to the bathroom and snorted some lines; I asked him if I could buy some; he pulled out a Pablo Escobar sized sack of booger sugar. I purchased an 8-ball. JC was impressed at how quickly I could score drugs. He asked me if he could get some. The sun was already coming up, so I just handed him my bag and told him to “have at it.”

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I've been doing cocaine since I was 16, my honeymoon days with blow were long past. I'm not a big fan of it other than as a tool to drink longer.

I wound up giving JC my whole bag, but he still insisted on buying another one, so I got it. By 10 in the morning, I was getting tired and bored, but JC just wanted to keep snorting. So I went to sleep in JC's truck while they kept partying. At around noon, he wakes me up and says they are going to ANOTHER party in a limo. I had my fill of partying for the night and was jetlagged as fuck. I was in my late 20s by then; three-day benders didn't interest me like the used to.


Stranded Somewhere in Canoga Park


He had the limo driver drop me back at his condo, which was in Canoga Park. I had no idea where the fuck that was, and I crashed out on the floor. I caught about five or six hours of sleep and noticed he hadn't returned, and his phone was off. I didn't know a lot of people in LA, so I called my surfer friend Scott in Huntington Beach. I told him I went out to a party but now was trapped somewhere up in the valley with no idea where the fuck I was. He suggested that I grab a piece of mail and look at the address which confirmed I was situated directly in the epicenter of “Porn Valley.” I asked him if he could come pick me up, he didn't want to drive all the way from Orange County, so I called a cab company to see how much a cab to Huntington Beach would be. They quoted me $400. I called him back, and he begrudgingly agreed to grab me.


jc and xxxjay occash

I've spent the rest of that day in Huntington Beach, and I was sitting out on the pier when JC finally calls me back and asked me if I want to go to another party. By this time he's three days deep and probably should consider sleeping.

Despite the chaotic introduction, my mind was made up; I was going to move to California and become one of those Big-Baller program owners.

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I had multiple conundrums I needed to deal with first:

1. I still had six years left on probation out of Georgia. Technically I wasn't supposed to be leaving the state. In my last few weeks in Atlanta, I set up a very elaborate series of fake voicemail boxes, bogus addresses, fake IDs, and phony employers — just in case probation came to call.

2. I had a girlfriend I lived with, to whom I hadn't mentioned any of my plans. We had a decent relationship, and she looked like Carmen Electra in her prime. As much as I would've liked to take her with me, I didn't feel like I could start a new life in California dragging my old life behind. I was a real douche bag because I didn't want to hurt her feelings, so I didn't even tell her I was leaving until two days before the movers showed up. I guess I was chickenshit. Sorry about that Krissy.

3. So I got back to Atlanta only to find my girlfriend suspected she was pregnant. For a moment I was terrified. She was a cool chick, “Hell no, if I'm pregnant I want this thing out of my body is fast as possible.” She took a pregnancy test, it came up positive, and we were at the abortion clinic two days later.


yvette and jay


Even in a big city like Atlanta, Georgia, it's still the Buckle of the Bible Belt; we were met outside by protesters that had babies covered with fake blood, signs indicating we were all on a path to eternal damnation. The protesters screaming “Don't do it for this man don't do it for this man.” I picked up all loose piece both the asphalt on the curb and threw it into the crowd which disbursed them a bit. We shoved our way into the clinic. The infirmary was a long room with glass windows on the back. The protesters moved from the front of the hospital to the glass windows and started reciting the Lord's Prayer over and over, each time louder. Someone from the clinic shut the blinds, but they still praying increased volumes. I found a piece of paper and wrote “Jesus knocked up my girlfriend” and shoved it between the screens and that seems to shut them up for a bit.


John “JC” Baumgartner


Business Partners Are The Root Of All Evil


Before my move, I got the lowdown on OCcash. It was three partners JC was the “president”, Morgan did graphic design (yet didn't know CSS), and there was a “money guy” named Rich, but he wasn't coming up with any cash. They wanted to replace him with me. I thought they had excellent content which was provided by TTboy and we would re-brand his DVDs and make them into porn sites. So, that was technically a fourth partner, even though nothing was in writing. I did an analysis of the program, and could see that there was a lot of room for improvement. So as long as this “money” guy agreed to step aside, it all made sense on paper.

My developer, Ryan, encouraged me to start up my affiliate program. However, I didn't see the need when you were making $3000 a day, but he said we should take the opportunity, and he would continue helping out with both companies to make the transition smoother.

Two weeks later June 15th, 2003, I am out in California full time, I had lived in urban areas for so long that I wanted to live by the beach. I picked Huntington because I had been there a lot before and I love skimboarding and surfing. All I took with me to California was 2 suitcases with two unconscious cats inside.

If I had been more aware of “Orange County Culture“, or lack thereof. I would've never moved there. I was out of place, but I thought it was best so we could all work together in an office.

But that wasn't even the case, in the two weeks, I hastily planned my exodus from Georgia. JC had already moved to Vegas a few days before. He didn't tell me he was thinking about it; didn't say he might, the prick just did it. He already had a house in escrow, so this was not just an impulsive move. What a selfish asshole!

Now, what is the fucking point of moving halfway across the country to make some worthless motherfucker rich? When they're just going to move out of State and go on to what they would later describe their first year of being in Vegas as “they can't remember any of it”? An extreme douche move in my opinion! Especially after I risked my freedom to be in LA to work as a company. I could've just stayed in Atlanta and saved myself a lot of trouble if I had to even an inkling that was the case.


Way to go, asshole!


I took up surfing and going to the beach, but I was not feeling the vibe.  At least I would be able to work right next to Morgan, who lived in Newport Beach, and we'd be able to collaborate. But that didn't wind up happening either because Morgan was more distracted by his constant intake of marijuana, pills, his needy fiancé, and his dog Walter (who easily had the highest IQ in the house)

On top of that, I was yet to sign anything legally binding with them. So after about a month of being out there, and still working on a handshake deal, JC comes back from Vegas storming in a steroid rage about how the company would now be structured. They wanted a 10k buy-in, which I had no problem with, that was chump change at the time. We had a meeting at Morgan's house to replace Rich (who still have contributed a dime) and make me the new partner. JC also went on and on about how bankrupt the company was. By that time, I was already locked out of the bank accounts, and I'm sure that $1700 VIP bottle service in Vegas had been one of the many JC-sponsored. I gave them the $10,000 and rather than reinvesting in the company, they just split it amongst themselves. Smart business!

When Morgan and I expressed, our concerns about the fact that we were doing all of the work, JC just exploded into another steroid induced rage, screaming and yelling and threatening to beat Morgan and I. I seriously considered saying, “Fuck it, I’m going back to Atlanta.”, but I was pretty committed by that point.

It was also very early on I could see chinks in the armor. We had a gay reality site we owned 100% of (a big money maker at the time). Morgan was so high he accidentally told the host to delete the site and didn't have a backup. Not even locally.

With some help from my developer Ryan, I did exactly what I promised them I’d do. I blew it up from a small and struggling affiliate program to a major player in the porn game within a matter of three or four months. I already had enough leverage as an affiliate, that people would trust me, and I was the “face” of the program. Hence my reason for being so pissed off at their creative accounting.

To make matters worse, my developer Ryan couldn't stand JC or Morgan. JC in particular. He labeled them as being “clueless” and I couldn't say I disagreed. After a little bit more verbal abuse at the hands of JC, Ryan quit and said, “He would never work for us again no matter how much we paid him.”

And to be honest, I don't blame him.

Fact of the matter, having Ryan quit hurt my core business, which always made me a lot more money than the chump change OCCash produced.

If anyone would care to contribute, I don't make Donald Trump money writing this blog.

jason quinlan paypalDonations are appreciated 🙂

Just like him one of my last blogs, if you lay down with dogs you wake up with fleas.


How I Got In the Porn Business

Since the last few posts have been about how I am too much of a fuck-up for the porn business, that I might as well tell you how I got into it and let me add that it was never a dream of mine.

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Yours truly: 13-years-old!


How I Got In the Porn Business


In 1978, my dad brought home a Rockwell computer. I remember instantly being fascinated. It was so Star Wars! That was in the days before there was software, so if you wanted a computer to do anything you had to write code. As a kid, I enjoyed writing lines of Basic. As time went on, I got better at it. Eventually, my dad got an Atari 800. At 13, I could write complicated code and develop full-fledged video games. Sometime around 14, I started playing guitar and forgot about computers altogether. Computers didn't get you, girls, but guitars certainly did. At least, at that time.


The Porn Bunker

Growing up, I had a friend, who's dad was a high school teacher. He was huge porn enthusiast. A room in their basement filled up with adult magazines, pictures of naked women and the shed next to the house filled up with thousands of porn VHS tapes. We were so young, we didn't realize porn was fodder for masturbation. We’d watch it when his parents were gone and were confused by what was going on. We wondered why girls would want to stick penises in their mouth?

When I was 12, I was home sick from school, and I broke into the shed and took some of the VHS tapes home to watch. I popped in the cassette in my parent's VCR, got a boner, roughed up the suspect within two pumps shot the biggest wads of cum my body has ever produced.

Catholic Guilt

I was overwhelmed with Catholic guilt. I returned the demonic cassette to it shed and swore that I would never masturbate again. That promise was very short-lived, the next day I was whacking it like a spider monkey. I couldn't stop myself. At the risk of sounding like the old guy, that's how much trouble you had to go through to watch your porn. You had to break into sheds, hide Payboys in the woods, and look for clever spots in your room to hide your semen-encrusted porno mags.

Around 1990 I moved to Atlanta because I wanted to start a band.

In 1994 I was noticing people getting email addresses, there was a handful of websites popping up, and AOL commercials were everywhere. I could see that this Internet was going to be something,

Boy, was I right about that.

In 1994 I ordered a Mac with money borrowed from my parents. Ironically one of the first things I did was go on newsgroups to download free Asian porn. I can't imagine the accessibility kids have to it through porn tubes and all that crap that ultimately killed the industry.

Once I saw bands were getting websites, I decided to teach myself HTML. Things were much tougher in those days there was no Dreamweaver or WYSIWYG editors. You had to code the pages with Notepad, if you had the patience to deal with the 28K baud rates. I started researching how to build a website, my old instincts from coding as a kid came back, and I was able to figure it out fairly quickly. The principles hadn't changed,  they now applied it to the web. It all came easily.

Dick Delicious Had A Website Before Aerosmith


Once a few of my friends saw that Dick Delicious and the Tasty Testicles had a website while Aerosmith's website still said, “Coming soon.” All of my buddies started asking me if I could build a site for their band.

I’d help out a few of my friends and created band pages for free to improve my chops. After a while, I become known, as the go-to guy in Atlanta for websites. Some of my friends bosses at their day jobs got wind of this and asked me if I could build websites for their business.

I Became A “Mainsream Webmaster”

I started making a little money. Potential clients would ask me if I knew how to do things like building shopping carts and I would just tell them that I knew how to do it even though I was clueless. I banged out a bunch of websites for small businesses. I built a site for this one guy who sold custom auto parts. Pretty much every one of his orders was from a stolen credit card even though he shipped all of the orders. It did something like 250K in orders in the first month. 99% of them were fraud. Visa still has him blacklisted to this day.

In 1997 my friend Perry told me he knows a bunch of guys in porn that were looking for a website designer who could work in the ATL.

“Hell yeah I love porn!” and I signed up immediately with this guy John making free internet porn sites. When I first met John; he came down to Atlanta to meet me about taking the gig. He is one of the biggest scariest guys I have ever met in my life, but also very smart and my mentor in the porn business and SEO. I was starting to see there was a light at the end of the tunnel and that even if I didn't make it as a rockstar, I could be an awesome Webmaster.

When I first started working for them, I was doing design and building sites; John taught me how to optimize the sites for traffic and SEO. I was always more interested in the traffic aspect. To me, I found it fascinating that there was some guy in Berlin looking at my band's website.

I worked for them for a few months and then I had an unfortunate debacle with the Georgia police after being arrested for LSD for personal use. This led to almost a year in jail. Before leaving for prison, I put two affiliate links on the front page of my band site. I doubted they would make any money at all, but when I finally got out of prison I had a check for almost $300, and I hadn't done a damn thing for it. I couldn't imagine what I could do if I applied myself.

When I got out, I continued working for them for nearly two years. They paid me $600 a week. I had full access to their stats and could see they were making about $6000 a minute. The search engine thing, for whatever reason, came naturally to me. I wound up giving them a lot of advice on how they could improve what they're doing and even read about “their” innovations in AVN magazine and others.

I figured after two years of busting asked for that company; I was at least eligible for a raise. I asked for one, and they refused, much to their chagrin, I quit.


I Was THAT Shithead Employee


Like every shitty employee does after leaving his job. I took the trade secrects I learned to start my own business. It was a little bit scary at first because I was only making a few sales a week, but within three months I was making around $600 a day.

One of my favorite tactics to make money was I started to notice that even really popular porn sites like BangBus only contained the meta-information “warning page” in the code. In non geek terms, the title of the site was just “warning.” I took advantage of this flaw and started making optimized pages that were out-ranking their pages for their names. That meant if you wanted to get to some of the most popular porn sites on the Internet you had to go through my affiliate link. The sign-ups paid me an average of $30-$40 per join, and I had the number one listing for nearly every porn site that existed at the time.


XXXJay Was Born


It wasn't long before the $600 a day became $1200 a day. This was back in 2002. These days, they call it “launch jacking,” although I had never heard of that term until recently.

Back at that time, another common practice was to exchange links with other webmasters for inflating your Google rankings. Quite often, the webmaster who you swapped the link with would wind up dropping it, so managing link trades turned into a nightmare. I had the idea of getting different servers, with different domain hosting accounts, fake names and using them as my link network, that way I would never have to worry about dropped links. These days I guess they call that a “private blog network” (PBN for short).

It wasn't long before I was making about $3000 a day and I've finally decided to hire an employee. His name was Ryan and me could write PHP. From there we started buying up other networks.

Live Live You Might Be Broke The Next Day

In those early years, I was living in the messiest Bachelor apartment that smelled like cat litter which cost $700 a month. I was easily pulling in $700,000 per year. I even topped out somewhere around 1 million in 2005.

Finally, I went out in bought an OK car, some decent furniture and moved into a slightly better apartment.

There was one program I was sending a small amount of traffic named OCCash. One day I checked my email, and it was from John Baumgardner, and he was asking for help growing his program because I was his top affiliate. I thought that was funny because I wasn't sending many joins at all.

About a month later there was a Webmaster conference in San Diego when I met him out there, and that was how the whole OCCash fiasco got started and if you read my blog posts previous to this you can see how it ended disastrously.

I'm going to break this blog into two parts because I was still living in Atlanta and on probation and wasn't supposed to leave the state but wanted to make the move to California because I thought it would be an excellent opportunity.

Boy, was I wrong about that.

The California story is to come.


And that was how I got in the porn business!